I have a question for all of you: If you were a country, what would be
your primary export? Most of us have no answer; we export nothing.
We are perfectly defined by our stereotype of "consumer" because that
is what we do. We produce nothing, but consume at a magnum scale. I
fall into this category and it troubles me. If my body were indeed a
country I would have a massive trade deficit. Some people, such as
teachers, doctors and artists, work in a profession that provides some useful
export to society, but most of us do not. I write software, the net result of
which is to make other people in the world bigger consumers.
Why is being a consumer bad? It goes against the laws of nature.
Every creature on this planet with the exception of humans, gives back
something. Most give back themselves in the form of food for other
animals. Some provide a needed benefit for the ecosystem, such as bacteria
that breaks down waste or plants that provide oxygen. Being defined as a
consumer also makes me feel incredibly selfish. I take and take, but give
nothing. What's more, any trivial attempts to give something back through
society through art feel like masqueraded excuses to become a bigger
consumer. To paint I need the latest brushes, paints and easel. To
try my hand at photography I need the latest and greatest camera. Art
comes from within if you are an artist. If you are a consumer like me, art
comes through the filtered eye of purchased goods. It is distorted,
without true feeling.
But breaking the habit is hard, especially in America where true happiness is
wrapped in a box somewhere in suburbia that contains a house, two kids and a SUV
in the driveway. The lesson that self-fulfillment cannot be purchased at a
store is difficult to learn. It is engrained in our culture and I have
been immersed in it for most of my life. I will start tomorrow, enhancing
my creativity through my heart instead of my wallet. After I get back
from the computer store, of course...
Brian • 10/20/1999 12:00:00 AM